Nokia unveils new emblem and overhauls model positioning

A nokia is altering your emblem for the primary time in practically 60 years. Final Sunday (26), on the eve of the Cellular World Congress (MWC), the Finnish firm revealed its new visible id, which may even set off different modifications for the way forward for the corporate.

With the change, the long-lasting Nokia written in blue gained a “extra fashionable and digital” model. The brand new emblem is made up of 5 totally different shapes that type the model title. The emblematic blue has additionally been changed by a brand new vary of colours that may range based on use.

Previous emblem – Picture: disclosure

New emblem – Picture: disclosure

“For my part, Nokia has the perfect, most gifted and galvanizing individuals within the enterprise. […] So the management crew and I wished to create a brand new model that works for them, representing who they’re, what they do and why they do it,” stated Pekka Lundmark, CEO of Nokia, in a weblog put up.

Nokia modifications transcend the brand

Regardless of the justification, it’s to be imagined that there are extra components behind the change. And there may be. In reality, the brand new emblem represents the brand new section of the Finnish model, whose goal is to distance itself from the picture associated to the cell telephones to strengthen the give attention to B2B.

“We’re updating our technique and, as a key enabler, we’re additionally updating our branding to mirror who we’re at the moment: a pacesetter in business-to-business know-how innovation pioneering the long run the place networks meet the cloud,” added Lundmark.

The manager additionally added that the brand new model launched will give attention to “networks and industrial digitization”, which have been necessary areas for the corporate. The enlargement of service supplier companies can be thought of, however consideration can be primarily centered on promoting gear to different firms.

By way of: Engadget It’s Reuters

The post Nokia unveils new emblem and overhauls model positioning first appeared on 64bitgamer.

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